2022 Hasso Plattner Founders’ Award Finalists: Go to Market

2022 Hasso Plattner Founders’ Award Finalists: Go to Market

Nine teams across three categories — each reflecting a different type of breakthrough thinking, considering the various ways in which innovation drives SAP’s success — are competing for this year’s Hasso Plattner Founders’ Award.

Here, meet the 2022 Go to Market finalists.

The Hasso Plattner Founders’ Award is the highest
employee recognition at SAP, awarded annually by the CEO
to an individual or a team.

Demo Experiences with Persona-Driven Storytelling

Every customer journey leads to opportunities for SAP to showcase solutions, shape its market presence, and demonstrate value to its customers. “However,” says Milan Cerny, who works in Value Experience at SAP, “one of the biggest issues addressed is that customers often do not understand our offerings well enough.”

This finding was the trigger for Cerny and his team of nine to work on the demo tool Interactive Value Journeys. It closes the gap between high-level marketing materials and in-depth product demos by providing a platform for value-driven storytelling for customers, focusing on their business needs and how SAP can help.