The reopening of the SAP Experience Center in Walldorf has ushered in the next generation of SAP innovation spaces designed to enable a personalized and up-close journey into the added value of SAP software.

Media representatives, customers, and SAP employees came together in person when the center opened its doors again in October. Created in 2019, the center had undergone several months of redesign and refurbishment to reflect enhancements to SAP’s customer experience (CX) strategy for the 26 SAP Experience Centers it operates worldwide – a strategy that will now be rolled out incrementally to all of them.

Speaking at the ribbon-cutting ceremony in Walldorf, SAP CEO Christian Klein talked about SAP’s place in the world of today: helping customers across the globe find solutions for highly complex business processes. He shared his conviction that SAP solutions were making a key contribution to tackling the immense challenges humanity currently faced – not least climate change, high inflation, and energy security issues. Nevertheless, for many, its contribution was intangible and hard to visualize. What SAP needed, said Klein, was to find ways of showing its software in action.