Axfood, Sweden’s second largest food retailer, worked with SAP to develop a new solution for assortment planning, now available as a standard SAP product.

As a longtime SAP customer, Axfood values innovation as an important component of its sustainability strategy and mission to provide affordable, good, and sustainable food. Axfood embraces new trends, customer behaviors, and technologies as a way to secure its position as a challenger and future-facing company. When it came to its assortment planning needs, Axfood welcomed the opportunity to innovate on an existing SAP solution to create something much more differentiated and customer-centric. At the top of its agenda was creating a solution that makes users “love to work in the system.”