While soil, water, and sun are the time-honored elements in growing fresh fruits and vegetables, produce companies worldwide are adding intelligent data to the recipe for the highest yields that ultimately satisfy hungry consumers. Mapping supply – meaning crops grown and harvested – to demand is no easy task. Whether they own the farming land or work with a network of independent growers, fresh produce companies are up against increasingly extreme weather, supply chain volatility, and an uncertain business environment.

“Fresh produce organizations and their partners are rapidly moving from experience-based to data-driven farming,” said Anja Strothkaemper, global vice president of Agribusiness and Commodity Management at SAP. “SAP’s industry cloud solutions for agribusiness are designed to help fresh produce companies use data from the fields, grower contracts, and finance to make better decisions for managing the food value chain end-to-end to achieve optimal yields and higher revenue.”