By Martin Heinig
Digital technology advancements in augmented and virtual reality as well as in artificial intelligence (AI) over the last decade have provided an incredible ability to capture and hold our collective imaginations. These technologies have transcended beyond the hype by offering immediately clear and convincing use cases for enterprises that bridge the physical and digital divide.
For example, AI-powered digital twins could provide incredible future-focused insights with simulations to anticipate and prevent supply chain disruptions. Employee onboarding could be individually tailored and optimized to deepen human connection in a hybrid world.
Immersive technologies are a broad umbrella that includes extended reality — virtual, augmented, mixed– 3D displays, spatial audio, gesture recognition, spatial sensing, speech recognition, haptics, and the metaverse. With the metaverse projected by Accenture to create a $1 trillion revenue opportunity by the end of 2025, these continuums of experiences and technologies have the potential to shape how customers and employees engage with businesses. That’s why organizations are increasingly turning to SAP and its partners to help them completely transform their business.
The SAP and Accenture Partnership
To support our mutual customers, SAP and Accenture have teamed up to create immersive experiences and business models that are built on SAP Business Technology Platform (SAP BTP), which offers future-ready interfaces contextualized with business data and processes. Combining immersive services on SAP BTP with Accenture’s technology vision, proven methodologies, industry experiences, and skilled practitioners, organizations could pilot and scale solutions with trusted partners.
With these services, organizations can offer digital experiences that can enrich employees’ onboarding, attract digital native talent, and empower users to operate more collaboratively and unlock efficiencies like never before.
Immersive services on SAP BTP could support customers to leverage their SAP business capabilities and data to capture value through differentiated business models and experiences. Accenture’s expertise in immersive application development, industry expertise, and innovation methodologies will help customers realize and scale end-to-end immersive applications in every industry.
Watch this video to learn more about the SAP and Accenture partnership: