VMware Builds Trust Through a Positive Seller Experience

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VMware Builds Trust Through a Positive Seller Experience

VMware, a software giant founded in 1998, has significantly influenced the information technology market, offering businesses both large and small a vast array of virtualization, networking, storage, security, and digital workplace products and services. One of the driving forces behind VMware’s mission to help customers accelerate innovation is its sales team.

With several acquisitions in recent years, the number of sellers at VMware dramatically increased. Yet the company did not have a reliable means of paying everyone accurately and on time. The company knew it needed to improve the experience for its sellers to maximize business performance.