When it comes to offering audiences engaging and easy-to-consume content, platforms like Instagram and TikTok lead the way. In the world of business, too, storytelling-on-the-go has huge potential. SAP Innovation Center Network is creating a solution that helps address this opportunity.
“We want to enable companies to share business insights fast and in a fresh and immediate way,” says Michael Wittmann, senior developer at SAP Innovation Center Network, on the rationale behind the data storytelling solution he and his team are working on.
The purpose is to provide business users with short, animated “video data stories” about the key activities relevant to their individual roles.
At SAP, Wittmann and his team have been working mainly with the Customer, Competitive, and Market Insights (CMI) team. In an early prototype, stories were generated weekly for a specific solution area to see which topics were seeing the most customer demand.
In another pilot project, the team is testing personalized video data stories for the sales organization. Here, account executives receive stories with updates on the specific customers they serve.
“We are really keen to trial the solution with customers to learn which use cases they might have, how they want to tell those stories, and where we can best integrate this capability,” says Wittmann.
To find out more about video data stories, get in touch with us at email@example.com.
Jeanette Rohr is a brand journalist at SAP.