When it comes to offering audiences engaging and easy-to-consume content, platforms like Instagram and TikTok lead the way. In the world of business, too, storytelling-on-the-go has huge potential. SAP Innovation Center Network is creating a solution that helps address this opportunity.

“We want to enable companies to share business insights fast and in a fresh and immediate way,” says Michael Wittmann, senior developer at SAP Innovation Center Network, on the rationale behind the data storytelling solution he and his team are working on.

The purpose is to provide business users with short, animated “video data stories” about the key activities relevant to their individual roles.