This week, the Women’s Tennis Association (WTA) will host its official 50-year anniversary gala in New York. If my schedule allowed me to attend, I would be thrilled, even though I usually prefer t-shirts over formal suits. I would be delighted to attend because the partnership between SAP and the WTA encapsulates two of my big passions: tennis and data.

Now, by harnessing the power of SAP Business Technology Platform (SAP BTP), the Association — which joined me on stage during our SAP Sapphire event a few months ago — aims to optimize its rich array of data sources, paving the way for more informed decision-making and elevated experiences for players, fans, and the game of tennis.